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For Blood Drives, Tech Isn't Worth the Effort -

For Blood Drives, Tech Isn’t Worth the Effort


Blood donation is old-fashioned. To get the word out about blood drives, local blood centers still send out postcards, make phone calls and post fliers on cork boards in your grocery store, church, school or community center. Sometimes you’ll have a friend going to donate, and she convinces you to go along.

Considering the highly advanced digital age we live in, there should be a simple, one-click method for finding out how to donate. But streamlining the process isn’t exactly a priority for blood centers. They prefer personal attempts, uncomfortable with trying to reach potential donors through, say, a smartphone screen. …

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