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Whether you work for the man or you’re building a personal brand, you want to make sure your company/wellness vlog/Etsy account ranks somewhere near the very top of the page when people search for you on Google.
But what if you only appear on the second page of results, like some sort of dormant Twitter account or obscure Urban Dictionary entry? Should you pack in your influencer dreams? Or tell the CEO to liquify company assets and declare bankruptcy? The answer is no. …
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